Bridgeport Brewing - Packaging

When these labels were created Bridgeport Brewing was an established mid sized craft brewing company that was losing market share and cultural relevance to newer, more daring and exciting brands. Part and partial to this was the fact that the branding of the company was beginning to look a bit stale and unremarkable on crowded shelves full of more bold and contemporary design choices. The goal with these labels was to inject some energy into their packaging with dynamic hand drawn illustration and typography.